MyShingle.com posted this week about a provocative You Tube ad by a Florida divorce attorney Steve Miller. The ad almost defies description and is worth a look. You can view it by clicking here.
After insulting paralegals, overpriced downtown lawyers, and court clerks, Miller invites clients who want to escape “the hellhole they call a marriage” to visit his website, pay up and “get on your way to getting rid of that vermin you call a spouse.”
The post‘s author, Carolyn Elefant, insightfully states that “by attempting to appeal to people who call their spouse ‘vermin’ or refer to their marriage as a ‘hell hole,’ Miller virtually guarantees that he’s going to attract clients who are unreasonable and uncompromising. These clients may think of their spouses as vermin when they call to retain Miller, but I’m guessing that by the end of the case, they’ll be referring to Miller as vermin as well. Sometimes you get the clients you deserve.”
After seeing Mr. Miller’s ad, I have a little more insight into why many people hate attorneys. I have seen late night infomercials and ads by used car dealers that seemed to have more class and dignity. I hope and pray that the message that my firm and I send to the public isn’t perceived his.
Source: “You Get the Clients You Market For” by Carolyn Elefant, published at MyShingle.com.